The PINK Campaign
       
     
brushes.jpg
       
     
brushes2.jpg
       
     
PINKSmooth2012.jpg
       
     
cans.jpg
       
     
IMG_8996.JPG
       
     
PINK_irons.jpg
       
     
The PINK Campaign
       
     
The PINK Campaign

Challenge: To conceptualize, art direct and design an exciting, fun, hip campaign for Breast Cancer Awareness month.
Solution: From bottles, spray cans, irons, brushes, packaging, ads, POP and retail styling, this new campaign brought Breast Awareness Month to a new level within Paul Mitchell and on salon shelves.

brushes.jpg
       
     
brushes2.jpg
       
     
PINKSmooth2012.jpg
       
     
cans.jpg
       
     
IMG_8996.JPG
       
     
PINK_irons.jpg