Challenge: To design the entire presence for a toilet paper company that gives back to charity. From the name, to the look and feel, to the packaging, to the web presence. Something hip and now that will have them popping off the shelves. 
Solution: Individually wrapped colorful rolls with matching collateral that will have peoples minds and hearts smiling. A hip, humorous take on toilet paper. Relief has never felt so good...

The 'Roll' Model Social Media Campaign
SPENCER - Totally stoked to find some roll models.

The 'Roll' Model Social Media Campaign
ASHLEY - "It's my potty and I'll be a roll model if I want to."

The 'Roll' Model Social Media Campaign
MARA - A new hair doo-doo goes great with our newest roll model.

The 'Roll' Model Social Media Campaign
CHRIS - Searching for new roll models atop the space needle.

The 'Roll' Model Social Media Campaign
ALEX + JP - The creator of The Daily Duty + the creator of Paul Mitchell = stand up roll models.

The 'Roll' Model Social Media Campaign
JUSTIN - After doing some serious bizness on the softball field, this roll model is ready for serious bizness in the bathroom.

The 'Roll' Model Social Media Campaign
LAUREN & PAT - What a perfect couple (of roll models!)

The Daily Duty's tongue-in-check, fun, subscription based site.

Using components of The Daily Duty's identity, these delicious photocopiable flyers featured our first competition.