I was asked by Sephora to conceptualize and design 6 packaging sku's for their Jem and the Holograms campaign which coincided with its Hollywood movie release. The target was teen girls to 30 something's. Key elements were holographic foil stamps and glitter. It was a huge success and sold out within a week.
Concept, design, packaging and production.
During the process of any project I create technical 3D sketches to review possibilities with clients but also to review with the printer for sample mockups of the packaging. Here are a few.
This structure for the lip gloss has it's own POP display built in.