Pro Tools Rebrand
       
     
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Pro Tools Rebrand
       
     
Pro Tools Rebrand

Challenge: To overhauled Paul Mitchell’s ProTools packaging and branding.

Solution: Flat black with a pop of spot gloss fluorescent to intensify the feel. Each box is unique not only by it's color but also a different pattern subtly living on each background.

 

tools_award.jpg
       
     
20140117_jessreynolds_fava-25.jpg
       
     
20140117_jessreynolds_fava-10.jpg
       
     
20140117_jessreynolds_fava-16.jpg
       
     
20140117_jessreynolds_fava-17.jpg
       
     
20140117_jessreynolds_fava-36.jpg